I have been wanting to start this blog for a while. Now, I finally have time to dedicate to it.
Due to the Coronavirus pandemic, I find myself with an excess of time after being laid off from my full-time job as an Associate Creative Director. Haley Catherine Designs is actually my side hustle.
This is week one of “unemployment”. I don’t deal well with boredom and having idle hands. I have been feeling like I’ve lost my purpose. I keep trying to remind myself that this is a time to rest and create a new purpose while waiting….
So my advice to me and you during this time is LIVE IN THE PRESENT. We truly do not know how long this will last. That is the scariest part for me because I am notoriously always looking towards the next big thing, the future.
ANYWAYS, I wanted to start this blog to talk about my passion: Art & Design. So, let’s get to it.
MY BRAND / part 1 / logo creation
I have been freelancing for years. One of the greatest rewards is helping others develop their brands.
As 2019 neared its end, I realized that I had been so blessed to have many new clients the past year. In that moment, I made my New Years resolution to push my freelance work and finally brand myself and create my own identity as an artist.
Step one: the logo or the icon that people would first see on my social, website, business card, etc.
How can I create a simple image that still makes an impact by effectively representing all the qualities of me and my brand?
Well, I have a very illustrative background. I always start on paper.
|I love going to local coffee shops to brainstorm! I’m at Bloom Cafe & Listening Room in Bristol, TN here.|
|I’m already searching for the perfect typeface in this sketch. I made notes of ones I really liked.|
|Pencil plus fine point Sharpie|